TONITO is a brand that transforms clothing (textiles) destined for disposal into entirely new products with added value.

Today, the amount of discarded clothing is increasing at an alarming rate. Most of it includes clothes that are thrown away without ever being worn or items that are discarded after long-term use. Our sense of value and attachment to “things” is being lost due to mass consumption and the frequent replacement of goods in short cycles. In response to this issue, we launched TONITO with a strong desire to fundamentally solve the problem of fashion waste. The name TONITO is derived from the Latin word “tonitrus,” meaning “thunder.” Like a thunderstorm, we will face ups and downs but continue to create innovative products through upcycling, aiming to strike society and the industry with the impact of lightning.